Social Media Tools in Development

Book read: Clue Train Manifesto. I still need to read it.

Fundraising products

• Convio
• Blackbaud
• iModules
• eTapestry

Some others

• orangeleap-holds data
  
• Dialog-microsites and push page and email provider (Drew, check 'em out)
  

(the two talk to each other)

Much like 10% of donors generate 90% of money, 10% of your website will amount in 90% of your traffic.

3 Markets in raising money

1. Those who give you 90% of the money.
2. The bigger group that gives 10% of the money.
3. The group that doesn't give you squat.

This reminds me of the Long Tail presentations of Brad Ward and BlueFuego.

Not worried about being spread too thin over too many social media sites, but rather worried about being strategic. Efficiency is important. Choose where you're going to be and having a strategy in place is the key.

Focus on the greatest connectors that are in the pool. This is the 1% creators.

So should Facebook be used to ask? Should it be used to raise money?

It seems to me that it could.

Jay's going to leave Facebook alone and let it be a place for people to connect with each other. They'll look at who's using the site and then apply that data to other data out there.

SnapPages for creating web pages.

Alumnae/i receive an email every 5 to 6 weeks. Parents, every 5 to six days.

Ping.fm